Strategic management in garment industry

 Strategic management in garment industry

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[ 60 Strategic management in garment industry ]

Số trang: 211 trang
Ngôn ngữ: English

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Description

Strategy implementation in the garment industry requires a special kind of expertise. Formulating a strategy requires an entrepreneurial focus and emphasizes the ability to conceptualize, analyze and weigh, whereas applying strategy has a primarily managing focus. All fashion companies must, regardless of their current situation, develop a long-term strategy. There is not a single strategy that would be optimal for all companies, because each of them must determine a strategy in accordance with its objectives, capabilities, resources and market position. Strategic management in the garment industry illustrates advances in business strategy in the garment industry for current and future managers, students of textile technology and engineers.



Contents

1 Strategic management 1

1.1 Strategy 1

1.2 Strategic management 7

1.3 Vision, mission and goals 10

References 12

2 Garment industry 14

2.1 Garment industry 14

2.2 Development 17

References 20

3 Strategic marketing in garment industry 21

3.1 Marketing 21

3.2 Market analysis and segmentation 23

3.3 Marketing strategy 49

3.4 Management of retail, wholesale and logistics market 70

3.5 Diversification 78

3.6 International marketing 78

3.7 Internet marketing 81

3.8 Knowledge management and innovations 82

References 88

4 Strategic management in garment industry 91

4.1 Strategic business conditions 91

4.2 Strategic planning 95

4.3 PEST analysis 100

4.4 Portfolio analysis 103

4.5 Strategic control 109

4.6 Benchmarking 113

4.7 Brand strategy 119

References 126

5 Strategic methods 128

5.1 Introduction 128

5.2 SWOT 130

5.3 Scenario method 139

5.4 Gap analysis 143

5.5 Ansoff’s matrix 146

5.6 Five Forces Analysis 149

5.7 The McKinsey “7–S” framework 153

5.8 Balanced scorecard 155

References 162

6 Organizational behaviour 164

6.1 Organizational behaviour 164

6.2 Organization structure 170

6.3 Organizational culture 178

6.4 Motivation 184

6.5 Work teams 192

References 195

Index 197