English For The Fashion Industry

English For The Fashion Industry

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154 English For The Fashion Industry

Số trang: 98 trang

Ngôn ngữ: English
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Giới thiệu:

The Express Series is ideal for students in employment, who want to communicate better in English. Titles in the 'Industries' category of the Express Series focus on careers in specific industries such as pharmaceuticals, telecoms, aviation, and logistics.

These short, intensive courses can be completed in 25-30 hours, so students make progress quickly. 'Industries' titles can be used in a variety of ways: as stand-alone courses, for self-study using the interactive MultiROM, or alongside a coursebook such as International Express.

About the book

English for the Fashion Industry has been developed specifically for people working in,

or preparing to work in, the fashion industry who need to use English every day at work

to communicate. The book will equip learners with the language skills and vocabulary

necessary to understand typical situations in a fashion context.

English for the Fashion Industry consists of eight units. The book covers many

different jobs in the industry from pattern cutter to stylist. It follows the development

of a garment from design, through manufacture, to promotion and retail. Units from the

book work independently and can be selected according to the needs and interests of

the course participants. English for the Fashion Industry can also be used for

self-study.

Each unit begins with a Starter, which consists of a short exercise or quiz and serves as

an introduction to the topic of the unit. Practical exercises, listening extracts, industryspecific

texts, as well as photos and illustrations help you to acquire key vocabulary and

expressions. Each unit closes with an Output text followed by questions for reflection

and discussion.

When you have completed the whole book you can Test yourself! with the crossword

on pages 68-69. In the appendix of English for the Fashion Industry you will also find

the Answer key so that you can check your own answers if you are working alone.

There are also Transcripts of the Listening extracts and a Language test for each unit.

e MultiROM contains all the listening extracts from the book. These can be played

through the audio player on your computer, or through a conventional CD player.

There is also an A-Z word list with all the key words that appear in English for the

Fashion Industry . This includes a column of phonetics and a space for you to write

the translations of the words in your own language. The Interactive exercises let you

review your learning by doing exercises that cover the essential language from the

book on your computer. This will be particularly valuable if you are using the book

for self-study.



Contents

PAGE TITLE TOPICS USEFUL LANGUAGE AND SKILLS

5 II Introduction Working in fashion Describing job ro les

to fashion Garments and garment parts Spelling -ing verbs

Colours Talking about current projects

14 I History Milestones in fashion Past simple

of fashion Trends Past participles Used to ",

Illustration techniques Talking about illustration briefs

23 I Textiles Types of fabric Explaining a process

Fabric processing The passive

Fabric care instructions Requests and responses

29 I Garment Pattern equipment Ta lking about specificat ions

construction Pattern pieces Fitting phrases

Measurements and specifications Adjusting measurements

37 II Production Production problems Explaining causes and effects

Packaging methods Report ing information

Describing packaging

43 I Promotion Promotional channels Promotional verbs

Branding Explain ing objectives and priorities

Marketing campaigns Making suggestions/ Responding to

Writing press releases suggestions

51 I Events Planning Talking about delegat ion

Job roles and responsibilities Discussing problems and apologies

Fashion writing Describing fashion

60 I Retail

Merchandising Asking for and offering help

Displays Making, accepting, and rejecting

Negotiating conditions

PAGE APPENDIX

68 Test yourself!

70 Language tests 1-8

78 Answer key

84 Test answer key

86 Transcripts

93 Useful phrases